BT Sport and ESPN sign seven-year content agreement

BT Sport and ESPN have signed a seven-year agreement to expand the range of ESPN content available on BT Sport.

The deal will see BT Sport increase the number of hours of ESPN programming to up to 5,000 per year, with content including Verizon IndyCar Series, NCAA College Football and Basketball, X Games and the Australian Football League.

In a statement, BT has said that in the months ahead, the two will continue to explore the ways they can collaborate around various digital media initiatives.

Additional elements to the deal include the ability for BT Sport to take in ESPN programming directly to its studios in London, in an effort to give “greater flexibility and efficiencies” to both parties.

“ESPN continues to be a key part of the UK sports landscape through the channel and content in the BT Sport line-up, as well as our successful and growing digital and content sales business in the region,” said Charly Classen, vice president and general manager, ESPN, EMEA.

“We’re thrilled with what has been a unique and successful collaboration with BT Sport over the past couple years, and are excited it will continue and expand over the long term, delivering great content and service to UK sports fans.”