BT Sport is making its magazine and live sport programming available to anyone with Freeview, BT TV, Sky or Virgin TV during October.
Viewers will be able to watch BT Sport’s entertainment and chat shows and live sport on BT TV, including The Clare Balding Show and the FIFA World Cup 2014 Qualifier between Spain and Belarus.
BT Sport, which recently passed the million household mark, will also be making BT Sport 1, BT Sport 2 and ESPN open during the weekend of the 26th – 27th October.
“We want to give even more viewers the chance to see the new programmes and live sporting action happening on BT Sport during October,” said Simon Green, Head of BT Sport.
“Making the channels open to all allows us to show how we are offering something for everyone, from sports entertainment shows through to exclusive live sporting action.”