BT To Drive Broadband Uptake With No Frills Product

BT has launched a “no frills” broadband product designed to stimulate the uptake of high speed internet services in the UK.

The BT Broadband will offer direct high-speed web access, with none of the extras such as email, news and web space traditionally offered by other internet service providers. It will launch this autumn and will be backed by a multimillion pound marketing campaign.