BT will be the first UK company to wholly fund a TV programme when it will pay an unspecified sum to associate itself with Philip Schofield’s Now We’re Talking.
The one-off programme, made by Carlton, will broadcast during the Christmas period and will look at how communications can help improve people’s lives. It is part of the marketing push for the “Its Good to Talk” campaign and the end credits will feature a Freephone number which will offer fact sheets and a pamphlet on communications.
Carlton TV: 0171 240 4000
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