BTA In Arts Sponsorship Deal

British Transport Advertising has signed a sponsorship deal with the Royal College of Art, worth £375,000. BTA has donated poster sites worth £375,000. The six-month sponsorship begins with posters publicising ‘Make Believe’, a contemporary art exhibition.

BTA is providing poster sites in BR stations nationwide, including Victoria, Waterloo and Euston. BTA’s Roger Fernley said, “The sponsorship benefits both parties. Work from the exhibition will be seen by a much wider audience while demonstrating how effective BTA’s AdRail sites are as a creative medium.”