British Transport Advertising has launched advertising on the departure and arrival indicator boards at mainline stations in London.
MasterCard has become the first company in the UK to utilise this new area of advertising. The ads are appearing at Waterloo, Victoria, and Kings Cross whenever an indicator board goes blank in the changeover of destination displays.
The advertising campaign was identified and developed by Mastercard’s advertising agency Publicis/Optimedia in conjunction with British Transport Advertising.
BTA: 0171 636 7721
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