Premier, the upmarket TGI Report for 1994 is now available. Based on the research period Jan-Dec 1994, with a sample size of 5,779 AB adults, the new Premier survey has a ‘Business People’ addition for the first time.
Premier asks detailed questions on the occupation of respondents, making it possible to create a ‘Business People’ definition similar to that of the British Business Survey. Business People have a sample of 1,382 and the base can be cross tabulated with other aspects of Premier.
BMRB: 0181 566 5000
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