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Business File Opened By The Telegraph
The Daily Telegraph is launching a senior appointments supplement in its Thursday and Sunday editions. Printed on pink paper, the section is called Business File and will feature high profile appointments of salaries £50,000 and above.
The title has dropped readership according to the latest NRS figures, falling 13% to a total of 2,358,000. However, the launch of the new section is to be accompanied by a poster and radio advertising campaign starting on Monday, which could increase general awareness of the title as well, and stem the decline in readership.
The Daily Telegraph: 0171 538 5000
