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C4 And Capital Radio Get New Sponsors

C4 And Capital Radio Get New Sponsors
  • Cellnet announced yesterday that it is to take over the sponsorship of Capital Radio’s Flying Eye from the 27 September 1993, replacing current sponsors British Airways.
  • Diamond White is to Sponsor Channel 4’s new Friday night youth programme Dial Midnight. Brewer Taunton is to spend a six-figure sum on the 17-week deal. The programme is expected to attract an audience of 50% of all 18-25 year olds in London.

CHANNEL 4 LAUNCHES £10M SCHOOLS SERVICE

Channel 4 has taken over total responsibility for the schools television service from ITV.

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