Channel 4 will launch new research into womens’ response to various media, particularly press and TV, at a seminar, Talking to Women, in London on Feb.3rd. The findings are based on group discussions and quantitative research.
A second round of research into direct response advertising, commissioned by Channel 4 and BT, will be carried out in the first three months of this year, and presented in June/July. The last research was carried out at the end of 1993.
Channel 4’s ratecard for its Telextext service, 4-Tel, will be published early next week.
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