C4 Sales signs BBC Worldwide/Virgin Media deal

Channel 4 Sales has agreed a contract with BBC Worldwide to sell advertising in the UK around its on-demand content on Virgin Media’s TV Choice VoD platform.

Errol Baran, head of online sales at Channel 4, said: “We’re delighted to have been chosen by BBC Worldwide for this service. This is a prestigious account for Channel 4 Sales and the representation will further strengthen Channel 4’s position as the UK’s premier VoD sales house and the default home for ad sales around great British content.”

The deal will start early December.

BBC Worldwide content is available on other ad-funded digital platforms in the UK including MSN, Blinkbox and YouTube.