The latest ITC cable statistics show that the spread of cable has been significantly faster in 1994 than last year. The number of new homes to which broadband cable became available was 53% higher in the first nine months of 1994 than in the same period of 1993. The number of people actually subscribing to cable is also increasing, to 780,00, a 50% increase over last year. The latest penetration rate is 21%, an increase of 0.6% points over twelve months.
CABLE CONTINUES GROWTH
1 OCT 1994
1 JUL 1994
1 OCT 1993
No. of operating
franchises
74
69
63
B’band homes passed
3,705,085
3,336,075
2,554,189
B’band homes connected
779,461
707,707
519,952
Average penetration
21.00%
21.00%
20.40%
Pay/basic ratio
143%
144%
154%
Franchises with telephony
50
48
39
All cable homes passed
4,489,183
4,178,910
3,503,414
All cable homes conn’td
931,719
871,409
692,782
Average penetration
20.80%
20.90%
19.80%
Source: ITC
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