Cable groups NTL and Telewest have signed up On Demand to develop a video-on-demand service. The three groups already collaborate under the name of Front Row, which runs the cable industry’s first pay-per-view movie service (see Cable Consortium Seals Buena Vista Deal).
The video-on-demand service will now be developed using the Front Row name and will expand the current service, which offers 20 films a day across 50 channels.
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