Cable Operators Fund £12 Million Ad Campaign

The cable industry has come together to launch an advertising campaign worth £12 million. The campaign, which begins on 25 March, is designed to increase cable penetration rates which remain stuck at 20%. It will run on terrestrial television and other media for a year.

The campaign is joint-funded by major cable operators including Cabletel, TeleWest, Nynex, Videotron and Bell Cablemedia, and is co-ordinated by the Cable Communications Association.

Cable Communications Association: 0171 222 2900