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Cable sales Up Over 48%
BARB monthly universe estimates for July 95 have come in as follows:
| Total | Dish | Cable | SMATV | |
|---|---|---|---|---|
| (000s) | (000s) | (000s) | (000s) | |
| Jul 94 | 3667 | 2754 | 823 | 90 |
| Jul 95 | 4430 | 3138 | 1222 | 70 |
Whilst dish sales still remain the major form of access to non terrestrial TV, their sales are slowing compared to connections via cable. Since the beginning of 1995 cable connections have increased by 25.6%, compared to a 5.7% increase for dish sales and a 22.2% decrease in access via SMATV. A year on year comparison however shows access via cable nearly doubling in size – up 48.5%, compared to dish figures up 13.9
