|

Cable sales Up Over 48%

Cable sales Up Over 48%

BARB monthly universe estimates for July 95 have come in as follows:

Total Dish Cable SMATV
(000s) (000s) (000s) (000s)
Jul 94 3667 2754 823 90
Jul 95 4430 3138 1222 70

Whilst dish sales still remain the major form of access to non terrestrial TV, their sales are slowing compared to connections via cable. Since the beginning of 1995 cable connections have increased by 25.6%, compared to a 5.7% increase for dish sales and a 22.2% decrease in access via SMATV. A year on year comparison however shows access via cable nearly doubling in size – up 48.5%, compared to dish figures up 13.9

Media Jobs