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Cable Universe Grows By 45%

The broadband cable universe has risen by over half a million homes, an increase of 45% since January 1996, according to the latest Cable Audience Television survey.
CATV III, carried out by RSMB on behalf of the cable industry and the ITC, reveals that in March 1997 there were 1.92 million cable TV Homes with 5.7 million Individuals. By April 1997 the number of cable homes connected had reached 1.97m. This is a bigger universe than HTV, Anglia, Ulster, Tyne-Tees, Border, South West, Central Scotland and North Scotland ITV regions.
Channel | Millions | % Penetration | % Ch Mar97 v Jan96 |
---|---|---|---|
L!ve TV | 1.9 | 97 | +59 |
Travel | 1.8 | 93 | +61 |
Performance | 1.7 | 89 | +54 |
The Box | 1.6 | 84 | +70 |
Carlton Select | 1.5 | 78 | +49 |
NBC Europe | 1.4 | 71 | +17 |
Carlton Food Network | 1.1 | 57 | N/A |
EBN | 0.9 | 48 | +112 |
Channel One | 0.7 | 34 | +64 |
Weather | 0.6 | 30 | N/A |
Other findings include:
Sep-96 | Mar-97 | % Ch | |
---|---|---|---|
All Ads | 4.7 | 5.5 | +17 |
Ads 16-34 yrs | 5 | 6.6 | +34 |
Women | 4.1 | 6.1 | +48 |
H/W with child | 3.9 | 5.9 | +51 |
H/W | 4 | 5.6 | +41 |
Further information: Helen Harrison & Co, 0171 240 1606