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Campaign Top Agencies

Campaign Top Agencies

Campaign has published the top agencies of 1994, ranked by Register-MEAL billings. Saatchi & Saatchi came out top, as they did in 1993. Abbott Mead are in second position, an improvement from last year’s 4th place. McCann-Erickson (London) and Grey London have both made it into the top 10 this year.

TOP 10 CAMPAIGN AGENCIES RANKED BY REGISTER MEAL BILLINGS

Rank 94 Rank 93 Agency Billings 94 (£m)
1 1 Saatchi & Saatchi 295.59
2 4 Abbott Mead Vickers BBDO 246.03
3 3 J. Walter Thompson 243
4 2 Ogilvy and Mather 238.91
5 6 BMP DDB Needham 194.06
6 5 DMB&B 188.84
7 14 McCann-Erickson (London) 165.6
8 7 Bates Dorland 164.95
9 8 Lowe Howard Spink 157.44
10 11 Grey London 157.33

TOP REGIONAL AGENCIES

Rank 94 Rank 93 Agency Billings 94 (£m)
1 2 McCann-Erickson (Manchester) 35.26
2 3 BDH Advertising (Manchester) 32.77
3 1 Cogent (W Midlands) 25.16
4 8 BCMB (Manchester) 21.61
5 4 JWT (Manchester) 19.4
6 10 Faulds (Edinburgh) 17.81
7 20 Morgan Partnership (Glasgow) 14.88
8 9 Leith Agency (Edinburgh) 13.39
9 6 Poulter (Leeds) 13.21
10 7 Quadrant (Warrington) 11.81

Among the top media billings, Zenith remained in top position, followed by TMD Carat, rising from third to second from last year.

TOP 10 MEDIA BILLINGS

Rank 94 Rank 93 Media Specialist Billings 94 (£m)
1 1 Zenith Media 611.54
2 3 TMD Carat Ltd 314.8
3 5 BMP DDB Needham 273.14
4 2 Initiative Media 240.98
5 12 Mediacom 211.39
6 4 Media Centre 207.31
7 14 CIA Medianetwork UK 207.28
8 6 O&M Media 181.42
9 7 JWT London 178.26
10 8 Lowe Howard Spink 153.78

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