CAP Launches New Online Help

The Committee of Advertising Practice (CAP), whose newly expanded copy advice team are charged with helping advertisers to keep to advertising’s self-regulatory codes for non broadcast media, has re-launched its website in an effort to make it a more useful tool for those creating copy.

The site now includes AdviceOnline, a simple “dos and don’ts” list; the Good Advertising Checklist, which provides a guide to the key aspects of the codes; help notes and a compliance section. The site also offers direct online access to copy advice team for pre-publication advice and guidance.

Malcolm Earnshaw, director general of ISBA, said: “The new site is a useful resource, making it easier and speedier for advertisers to ensure their work complies with UK self-regulatory codes.”

Committee of Advertising Practice: 020 7828 4224 www.cap.org.uk

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