MSM will close its doors on 28 November and begin trading as the newly formed Capital Advertising on 1 December. The new sales outfit will be based at Capital Radio’s Leicester Square headquarters.
As part of its launch plans, the company will be launching three new initiatives to the market which will allow campaigns to be booked not only by region but by musical genre and demographic group.
“Brand Strands” will present advertisers with three packaged stations together in accordance with client’s targeting requirements; “Style Surfers” will package eleven station’s programming strands within the Capital Radio Group from Birmingham down to the South Coast for a four week period; and “Capital City Link” will cover cities and counties across 17 stations in a weekly packaged format around sports and news bulletins.
Fru Hazlett, who will be managing the national operation as group sales director, commented: “With the continued success and development of new media opportunities…Capital Advertising will provide clients with a raft of opportunities way beyond straight airtime.”
Capital Radio: 0171 766 6000
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