Capital Appoints New Head Of Strategic Radio

Capital Radio has appointed former BBC Radio Two marketer, Kelsey Offord, as head of strategic radio for Capital FM Network.

Offord, who took up the position earlier this month, will report to Capital FM’s managing director Andrea Vidler and will be responsible for all above-the-line activity for Capital stations.

According to RAJAR data for the three months ending in March 2002, Capital Radio’s flagship, london-based station, Capital 95.8 FM, saw its share of listening fall by 4.9% year on year to 2,695, down from 2,834 in the first quarter of 2001.

Last month Capital Radio and Nokia launched an interactive radio service for mobile phone users called CapitalM8. The service, which allows Capital FM listeners to receive ringtones, news, gig guides and dedicate tracks via their mobile phones, is intended to encourage greater listener interactivity and generate additional revenue streams (see Capital Unveils Interactive Radio Service).

Capital: 020 7766 6000 www.capitalradiogroup.co.uk

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