Capital In Web Deal With MSN

Capital Interactive (CI), the online music arm of Capital Radio, today announced a deal to become the first web-radio provider for MSN.co.uk, supplying MSN’s 11m monthly users with three narrowcast web-radio stations.

ATK13, Chyra and Glisn will be available on the MSN site around the clock from 23 July. ATK13 will be found on the MSN gaming page, Chyra on the women’s channel and Glisn on the love and relationships page. The stations will also be carried within a new radio section where listeners will be able to buy their favourite songs by clicking the mouse.

Head of marketing at Capital Interactive, Iain Langridge, said: “The deal represents a great opportunity for CI to carry its web radio stations to new audiences. We will now be able to exclusively reach the audience of the UK’s favourite website with web radio products, adding real value to the site and the channels where they sit. All MSN UK users will now have radio that matches their lifestyle on their PC.”

Business marketing manager at MSN, Matt Whittingham, added: ” This new partnership underlines MSN’s focus on the online music sector which is key to gaining ground in the web-based entertainment market.”

Capital Radio: 020 7666000 www.capitalradiogroup.com

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