Capital Shakes Up Management To Win Back Listeners
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening.
The shake-up means that management for the Capital FM Network has been split into two separate teams. One will focus solely on 95.8 Capital FM and the other, led by John O’Hara as regional managing director, will handle all other stations outside of London.
Capital Radio chief executive, David Mansfield, says: “Our mission to win back listeners to our flagship station is a significant challenge. Capital in London still enjoys commercial brand leadership and it is critical we distance ourselves further from the competition.”
The latest RAJAR results for the three months to March 2003 show that the flagship London station saw its weekly reach drop by 10.5% year on year to 2.4 million. Its share of listening also slipped well below the 10% mark in the face of increasing competition from its closest rival, Heart 106.2.
Shares in Capital Radio were down by 1.5% at 497.5p by midday today.
