Capital Takes Control Of Xfm Sales

Capital Radio is taking Xfm airtime sales inhouse following its acquisition of the station last week (see Capital’s Xfm Takeover Cleared By DTI). Xfm sales will now be handled by Capital Advertising which is being restructured in order to incorporate the alternative London station.

Chris Bennett will remain sales controller and Fiona Dixon will take on a new role as head of client development. An internal operations department is also being set up to regulate inventory and accountability.

Xfm sales were previously handled by Katz Media Sales, and it is understood that Katz’s contract with Xfm had not yet run its course. No-one at either Xfm or Katz was available to comment on this matter when contacted by Newsline.

Fru Hazlitt, sales director at Capital Advertising said “It is vital that we are able to effectively absorb Xfm into Capital Advertising and to maintain specialist focus on the brand.”

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Capital Advertising: 0171 766 6143 Xfm: 0171 299 4000