Capital Website In Process Of Joint Audit

Capital Radio’s Website is currently being audited by both the ABC and the BPA and will be publishing an audit for May in either June or July.

Julian Hardy, of the Capital Radio New Media department, told Newsline that the reason for the dual auditing approach was the size and complexity of its Website’s user logs. Due to the fact that both the ABC and BPA use differing auditing processes, Capital will be in the best position to assess the number of people who use its site. He also said that both auditors had different advantages, with ABC having a strong reputation through its press work and BPA having past experience of auditing US Websites.

Capital has signed up with both companies for a year and when this period is up it will either choose just one as an auditing partner or use both.

…The BPA has delayed the release of the EMAP.com Website audit due to a typing error. It is hoped that the audit will be available very soon.

Capital Radio: 0171 766 6000