Carlton UK is to launch its own scratchcard game in the Carlton and Central TV areas, based around two daytime programmes, Vanessa, and Shortland Street, a New Zealand soap. Vanessa broadcasts three times each week in both areas; Shortland Street runs 5 days a week in Central and 3 days in the Carlton area.
The game will be based around the central break of each programme; viewers have to match the brand names of each ad with their scratchcards; if the brand appears they win either a cash prize or the right to enter a prize draw to win a year’s worth of shopping in Safeway.
Scratchcards are being distributed in listings magazines in the Carlton and Central areas; TV Quick, Whats on TV and TV Times. Each has this week carried a teaser ad for the promotion. The promotion runs from 11th to 29th September.
Fran Cassidy: Head of Marketing, Carlton: 0171 240 4000
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