Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.
The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.
In the hope that the ad breaks will attract some of Channel 4’s viewers, they will be screened in the centre-breaks of such programmes as Summer in the Big City, Sport in Question and Raw Soup.
Carlton Television: 071 240 4000
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