More Connected Tv World Summit articles

Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.

The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.

Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.

The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.

Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.

Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.

Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.

NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.

Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.