More The Future Of Audio And Entertainment articles

Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.

Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.

The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.

Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.

Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.

Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.

The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.