The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
27 May 2025 | Jack Benjamin
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
New research claims that a BBC funded by advertising “would be bad for everyone”.