Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.

A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.

The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.

Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.

The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.