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How brands can win authority in LLMs – with Havas, Heineken and Publicis

How brands can win authority in LLMs – with Havas, Heineken and Publicis

18 May 2026 | Jack Benjamin

Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

The Brand Network Effect: AI changes how brands scale, not why people choose them.
The Brand Network Effect: AI changes how brands scale, not why people choose them.
13 Apr 2026 | Chetan Murthy
AI, restructuring, missed expectations and a rescue mission: A turbulent Q4 for the holding groups
AI, restructuring, missed expectations and a rescue mission: A turbulent Q4 for the holding groups
26 Feb 2026 | Ellie Hammonds
Havas Media Network UK clients enrolled in sustainability model. A step forward or a dead end?
Havas Media Network UK clients enrolled in sustainability model. A step forward or a dead end?
28 Jan 2026 | Ellie Hammonds
The Brief – Wednesday 7 January – Global’s & The Overlap, Stagwell launches AI system, US Corporation for Public Broadcasting closes
The Brief – Wednesday 7 January – Global’s & The Overlap, Stagwell launches AI system, US Corporation for Public Broadcasting closes
07 Jan 2026 | Ellie Hammonds
Ask the experts: Havas, Wavemaker, Republic of Media and Ozone answer your questions on data and research
Ask the experts: Havas, Wavemaker, Republic of Media and Ozone answer your questions on data and research
31 Oct 2025 | The Media Leader Staff

How to deliver on boardroom promises — with Boots, Havas, Kinesso and MiQ

06 Oct 2025 | The Media Leader Staff

The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.

Is subcontracting a shadowy or sensible strategy?

03 Oct 2025 | Bob Wootton

Stagwell’s ties to Israel may have prompted it to postpone a recent industry gathering, but have they also reignited a long-standing debate about subcontracting for discretion? 

Bring design thinking back to media strategy

28 Aug 2025 | Emily Fairhead-Keen

We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.

Podcast: How should brands navigate AI search? With Havas Media Network’s Paul Bland

18 Aug 2025 | Jack Benjamin

Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.

Havas Media Network launches ‘generative engine optimisation’ tool

12 Aug 2025 | Jack Benjamin

Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.

Get in the game: why Havas Play thinks brands should be doubling down on women’s sport 

30 Jul 2025 | James Longhurst

2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.

Escape the media doom loop and reclaim the human experience

10 Jul 2025 | Chetan Murthy

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

Havas introduces Vermeer AI video tool

17 Jun 2025 | The Media Leader Staff

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

Mindshare named top UK new-business performer in 2024

25 Mar 2025 | Maria Iu

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

Havas ‘confident’ about growth as it announces first results since flotation

06 Mar 2025 | Maria Iu

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

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14 May 2026

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