Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM’s head of insight.
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TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.
A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.
Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.
UK and Ireland August box office totalled £95.2m. Despite the relatively meagre month, year-to-date box office remains up 9% compared with 2024.
Jurassic World Rebirth, Superman and The Fantastic Four: First Steps all performed well, despite a tough comparable with last year.