Full-year box office revenues for 2025 were comparable to those in 2023 and 2024. However, revenues at the UK’s largest ad sales house jumped 12% year on year amid growing advertiser demand.
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As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
Year-to-date, total box office gross has surpassed £965m, running 2% ahead of 2024 and 1% behind 2023. November box office for the UK and Ireland totaled £85m, a 33% decline from last November against a challenging comparable.
Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM’s head of insight.
TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.
A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.
Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.