Steve Smith from Starcom MediaVest argues that take up of superfast broadband will remain slow while the online video content market remains uncompetitive…
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A YouGov survey published by Interxion has revealed that around 20% will watch the Olympics online, around a third of those who intend to view the Games on a more traditional TV platform.
BBC Worldwide announced profits of 8% amid the news that downloads of its global BBC iPlayer app have hit one million since its trial launch a year ago.
Head of digital media analysis and forecasting, Ed Barton on the reasons behind Sky’s launch of Now TV – what it is, why it is being done, and whether it will suceed…
According to the new Ofcom Communications Market Report, 40% of Britons now own a smartphone, while tablet ownership in the UK has increased from 2% to 11% over the past year.
Sky’s launch of Now TV, the on-demand video service which is set to include Sky TV programming later this year, constitutes a further example of a change of strategy at BSkyB.
Frank N Magid Associates and Tremor Video have released the following infographic on the US connected TV market.
By including tags and transcriptions in online video content, advertisers can increase the relevance of the products they are advertising by linking with relevant shows.
Having successfully tapped into the smartphone market with its Android operating system, it is unsurprising that Google looked to replicate this success with its Google TV platform.
Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.