10 March will see the return of the popular Future of Media Research conference – including debates, a world-first research exclusive, early findings from the new Connected Screens tracker and a line-up of extraordinary talent.
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Total ITV revenue increased 7% in 2014 to £2,956 million – marking the company’s fifth consecutive year of double digit profit growth.
If you accept the tangible and intangible social benefits of having a truly national broadcaster, then all other issues remain interesting but of secondary importance, writes Raymond Snoddy.
Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
The partnership, reported to be worth £20m, is expected to “significantly expand” and enhance Game’s community events and eSports programme as it looks to “build the most valuable community of gamers.”
Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.
Video Upfronts 2015 provided an update on the hybrid measurement system from BARB this week, with the body’s CEO admitting it was taking longer than he would like, but getting it right trumps doing it fast.
“It’s a problem, but I don’t think we know how big a problem,” said the IAB’s director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.
According to figures released by the broadcaster, Channel 5 delivered a 4.99% share of consolidated viewing throughout the month – its best January performance since 2007.
Football legend Ian Wright has joined the line-up for Mediatel’s Video Upfronts event on Wednesday 25 February.