More Connected Tv Article articles

Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.

With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.

A new study from Ofcom has revealed how children are topping up traditional live TV viewing by watching online video clips and catch-up TV.

Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.

Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.

A new study reveals that 83% of UK women will “embrace” connected technology and actively use it in daily life.

Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.

Steve Unger will replace Ed Richards and step up as acting chief executive at the end of the year.

Pay TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to new research from Parks Associates.

To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.