Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.
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The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
Ed Richards first joined the UK media and communications regulator in 2003 as a senior partner, before being promoted to chief operating officer in 2005 and then chief executive in 2006.
Unlike Chromecast, Matchstick will offer an open source platform for both software and hardware, letting developers explore content and applications – from films and music to games.
Tesco is planning to sell-off its loss-making video streaming platform Blinkbox – and if a buyer can’t be found, it the service will be shut down.
While the US still accounts for the majority of Netflix subscribers (94%), international streaming recorded significant growth.
“We have a conviction: What can be automated, will be automated,” said Dominique Delport, global managing director, Havas Media Group.
A new study has revealed how the increase of smartphones and tablets for home connectivity, together with the popularity of streaming services, could be the death knell for PC and laptop use in the home.
A Year in the Life of TV and Twitter, published today, provides the first in-depth look at the relationship between what we say and read about on Twitter and what we watching in the UK.
After seven years, Emma Scott has decided to stand down from her post as managing director of Freesat to pursue new challenges.