More Connected Tv Article articles

Specific Media and Nielsen have launched a new ‘targeting solution’ that enables advertisers to isolate audiences based on their FMCG shopping preferences across all connected devices.

Available on Freetime for £3.99 a month, ‘Hopster’ will offer “popular shows in a fun, safe and visually engaging environment.”

Amazon’s entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.

Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.

AMC Networks is responsible for popular programmes including The Walking Dead, Mad Men and Breaking Bad.

YouView has added a new BBC iPlayer and Connected Red Button service to its line-up, giving customers access to a range of new content from the BBC.

Hill takes over from Neil Mortensen, who is leaving Thinkbox to become director of planning and research at ITV.

Romain Greze, managing director, Limited Space Media, looks at how advertisers can use digital media to enhance the shopping centre space and target consumers effectively.

The move hopes to provide a single-source solution for advertisers to carry out cross-platform campaigns that can be optimised for bottom line results via Videology’s platform.

Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.