A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.
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60% of respondents to a new Sky IQ study said data was more important for a successful TV campaign than creativity – while 45% agreed that data can be used to replace human skill and insight when planning.
This year’s CES showcased some great opportunities for brands looking to use the Internet of Things to connect with consumers – but can they also help transform the UK’s social housing? ISBA’s Mario Yiannacou has a nifty idea…
In a statement issued last week, the Trust described the service as a “natural progression in a digital age.”
After a long-running battle between the two, the BBC and BSkyB have finally agreed that the BBC will no longer have to pay to put its channels on Sky’s pay-TV platform.
As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.
The latest financial results for Virgin Media’s TiVo reveal that global subscriptions were up 34% year on year to reach 4.2 million.
Following a competitive tender for the rights, the new two-year contract, starting in September 2015, will see BT Sport show around 115 live matches a season – 15 more than the current deal.
The director general of the BBC mounts a strong defence of the £145 annual licence fee, as he calls for it to be extended to include people watching content via iPlayer.
BT has today added Discovery Channel, TLC, Animal Planet, British Eurosport and British Eurosport 2 to its high definition TV line-up.
