DR, Denmark’s small public service broadcaster, has produced monster hits including The Killing, Borgen and The Bridge. Raymond Snoddy asks how they have pulled this off – and after hearing the organisation’s director of cultural affairs talk at IBC in Amsterdam, finds the answers are both extreme and surprising.
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Following the launch of Google’s Chromecast, Sony has confirmed plans to launch a dongle that will add smart TV features to its regular televisions.
A combination of original programming and price is driving the rapid adoption of Netflix, according to analyst Richard Greenfield.
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.
In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?
From today, ITV’s interactive VoD ad format, Ad Explore, is to be updated for ITV Player audiences, with the new format launching with Thinkbox’s ‘Harvey and Rabbit’ campaign.
Strategy Analytics predicts that OTT global spending will reach $4.7 billion in 2018, concentrated in North America and Western Europe.
For ‘Second Screen Live,’ Disney has created an app which will allow viewers to interact with the re-release of The Little Mermaid in select US cinemas later this month.
BARB, the UK provider of TV viewing figures, is now reporting time-shift data that reveal how TV viewing builds in the four weeks following broadcast – offering a more complete view of programme reach.
While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.