In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?
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From today, ITV’s interactive VoD ad format, Ad Explore, is to be updated for ITV Player audiences, with the new format launching with Thinkbox’s ‘Harvey and Rabbit’ campaign.
Strategy Analytics predicts that OTT global spending will reach $4.7 billion in 2018, concentrated in North America and Western Europe.
For ‘Second Screen Live,’ Disney has created an app which will allow viewers to interact with the re-release of The Little Mermaid in select US cinemas later this month.
BARB, the UK provider of TV viewing figures, is now reporting time-shift data that reveal how TV viewing builds in the four weeks following broadcast – offering a more complete view of programme reach.
While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.
Netflix, home to House of Cards, Arrested Development and Breaking Bad, has signed a deal to see it offered on a pay-TV platform for the first time.
49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.
ITV4 has been home to the Tour De France for UK viewers since 2002 and under the new agreement the channel’s coverage will continue until the end of the decade.
Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.