More Connected Tv articles

Safety features and passcodes have been installed for parents to control, to stop children straying online.

The wholesale deal, which has been signed in advance of the start of the Barclays Premier League this weekend, will enable Virgin Media to offer BT Sport directly to almost four million TV customers.

Revenues from on-demand programmes and films are forecast to hit $6 billion by 2018, with the majority of growth coming from Western Europe.

The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.

A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.

Despite signing up a million BT Sport subscribers, just 23,000 are new customers, with most subscriptions coming from existing accounts.

Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.

Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.

New research released by Experian has identified four distinct types of consumer who are ‘always on’ and more digitally connected than ever before, offering brands deeper insight into what is described as a ‘global phenomenon.’

WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.