A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
Showing 1331-1340 of 2,602
More Connected Tv articles
Despite signing up a million BT Sport subscribers, just 23,000 are new customers, with most subscriptions coming from existing accounts.
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.
New research released by Experian has identified four distinct types of consumer who are ‘always on’ and more digitally connected than ever before, offering brands deeper insight into what is described as a ‘global phenomenon.’
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
Launching at the end of the month, Vodafone’s 4G aims to cover 98% of the UK population by 2015.
According to Ofcom’s latest overview of UK broadband speeds, average speeds increased by 22% in the six months to May – a 64% year on year increase.
YouGov conducts a quarterly online survey around the Connected TV market.