In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
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UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
informitv’s William Cooper makes an early assessment of Virgin’s new DVR: “Slick and a vast improvement”.
David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
In the future, viewers are more likely to opt for pay-TV over free-to-air services, despite free-to-air having a greater reach, according to new research from Motorola Mobility.
The main reason people watch catch-up TV is to avoid falling behind with the linear TV schedules, according to new research by Thinkbox and Decipher.
As Thinkbox and Decipher released their new ‘Tellyporting’ research at the Soho Hotel this morning, an expert panel continued the future of TV debate, which is generating excitement from all angles.