02 has announced plans to pre-install eBay apps on its smartphones in a multi-year deal that will launch in the UK this summer.
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Two-screen viewing has caused quite a stir on Newsline this week following Simon Andrews recent Mobile Fix article.
The future of TV will focus on “three potent forces” – consumers, advertisers and content owners, according to Hulu.
In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters…
Speaking at a conference earlier this week, Endemol’s CEO Ynon Kreiz said social television is “going to be huge”. There is clearly a significant opportunity, but social TV still has its limitations, for now at least.
By 2016, video on demand services will reach 70.1 million households (57%), up from the 51.1 million VoD households (44%) at the end of Q3 2010, according to MAGNAGLOBAL’s revised ‘On-Demand Quarterly’ forecast.
Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.
BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.