After dismissing ESTV’s first attempt to reduce the number hours of local programming the new London Live channel must air, a second attempt has succeeded, Ofcom has announced.
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The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.
The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.
The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
Ed Richards first joined the UK media and communications regulator in 2003 as a senior partner, before being promoted to chief operating officer in 2005 and then chief executive in 2006.
Unlike Chromecast, Matchstick will offer an open source platform for both software and hardware, letting developers explore content and applications – from films and music to games.
Tesco is planning to sell-off its loss-making video streaming platform Blinkbox – and if a buyer can’t be found, it the service will be shut down.