The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think – and the longer people watch TV, the more likely the are to explicitly recall an ad.
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Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.
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Ed Richards first joined the UK media and communications regulator in 2003 as a senior partner, before being promoted to chief operating officer in 2005 and then chief executive in 2006.