Sky has announced two major enhancements to its new advertising service, Sky AdSmart, in a bid to give advertisers more control over their TV campaigns.
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Channel 4 has announced that 4oD is to evolve into a brand new digital hub, All 4 – a single online destination which will present all of the broadcaster’s linear channels, digital content and services in one place
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
The number of households watching online TV and video (over fixed broadband networks and across 51 countries) will reach 706.5 million in 2020, up from 197 million in 2010, according to a new report from Digital TV Research.
Less than one in ten people say they are likely to buy a wearable device over the next 12 months, according to a report by law firm Osborne Clarke and UK app developer Mubaloo.
Viacom has today become the first US company to control a British public service broadcaster after closing a £450 million deal to buy Channel 5.
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
Marketing measurement – and consequently insight – has failed to keep pace with technology, but we’re close to closing this potentially dangerous mobile blind spot, says Experian’s Giles Longhurst.
TiVo Mega has the equivalent of 26,000 hours of standard-definition, or 4,000 hours of high-definition recording space – 30 times the capacity of most cable and satellite DVRs.
The launch further extends Sky News’ presence in the US while giving its UK viewers a new option for accessing live and on demand news coverage.