Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
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As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
BBC Store is set to launch in March 2015 and will be headed up by former Virgin Media and BT executive, Jonathan Green.
As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.
From today, existing Netflix subscribers will be able to log in to the player by entering their username and password using the YouView remote control.
Decipher’s Nigel Walley has argued that the PVR will reign supreme and that VOD is a niche, rather than an industry-killing proposition.
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.