Magic 105.4 held on to the top spot in London following a positive YoY increase in weekly reach (although it did see its reach fall 4.6% QoQ).

Overall, national breakfast shows enjoyed a boost in listeners between October and December. BBC Radio 2’s Chris Evans show has retained Terry Wogan’s crown as the most popular way to wake up in the morning, with a weekly reach of 8.7 million listeners.

Commercial listening suffered a slight drop in Q4, with local commercial seeing a dip in figures. However, national commercial stations made a gain – up QoQ and YoY.

RAJAR’s Q3 2010 figures show another strong performance from commercial radio in what was an all-round positive release for the radio industry.But what do the figures really mean?  Will a nationwide Capital brand do as well as the Heart Network?  Is the target of 50% of digital listening by 2015 still achievable?  Can commercial continue… Continue reading Industry view: Agencies praise “fantastic” commercial radio results

RAJAR figures for Q3 2010 saw another stellar performance from commercial radio, which gained half a million new listeners across national and local stations.

Digital Radio put in a strong performance once again this quarter, posting substantial increases in weekly reach and DAB set ownership.

At first look it seems as if Chris Evans has not had a great RAJAR, losing 341,000 listeners quarter on quarter. However, on closer inspection he only has 5,000 less listeners than his predecessor, Terry Wogan did a year ago.

Magic 105.4 has re-claimed the top spot in London after losing out to Heart 106.2 FM in last quarter’s RAJAR release.

BBC Radio 2 still has the highest number of national listeners despite a small drop in reach during Q3 2010.

Commercial Radio has enjoyed yet another good RAJAR release, gaining half a million new listeners across national and local stations.