BBC Radio 2 and BBC 6 Music have both seen their highest audience reach figures ever according to the latest Q4 results from RAJAR.
Listening to radio via a digital platform has increased by 9% year-on-year, with 25.2 million people now tuning in via a digitally enabled receiver (DAB, DTV, Online) each week – up from 23.1 million in Q4, 2011.
Stacey Pratt, associate director and head of radio branded content at MediaCom, reviews the lates set of RAJAR results…
Total Global Radio (UK) continues to head up the nationals and networks. The station has a weekly reach of 19.2 million listeners which is -3.1% down compared to last year and -0.6% compared to the previous period.
Eleven of the seventeen radio stations in our analysis of London recorded a decline in weekly reach year on year and ten saw declines compared to the previous quarter.
Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.9 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.8 million in Q3 2011).
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show with a weekly reach of 8.5 million.
The latest RAJAR figures for Q3 2012 have dropped slightly compared with the same period last year and on the previous quarter.
All the headlines and highlights from RAJAR’s Q3 2012 release, including the national, breakfast and London markets.
Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…