More Data Analysis articles
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom Weekly Reach (000s) % Change Station Survey Period Ending Sep 2002 Ending Dec 2002 % Change Clan FM H 22 33 50.0 Sabras Sound 1260 KHz AM H… Continue reading RAJAR Results Q4 2002 – Local Commercial Stations
December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase by 1.2% year on year. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost, bringing revenue to just below £47 million. However, things were… Continue reading TV Market Round-Up – December 2002
NRS figures for the June to November period revealed a relatively static picture of overall national newspaper readership, which increased by just 0.3% year on year, remaining just above the 66.5 million mark.There was good news for the broadsheet market, with solid gains across the majority of titles. An exception was the Sunday Telegraph which… Continue reading NRS National Newspaper Round-Up – November 2002
Analysis of the latest TV revenues for November reveals another encouraging period for UK terrestrial TV, which experienced a 7.2% year on year increase in revenue during the month. Channel Five, which is rumoured to be considering Flextech’s Jane Lighting as a replacement for Dawn Airey (see Flextech Boss Tipped To Succeed Airey At Channel… Continue reading TV Market Round-Up November 2002
The latest ABC figures for national newspaper circulation reveal a relatively disappointing period for the sector, which saw circulation decline by 3.8% during December.Financial titles, The Business and the Financial Times, were among only a handful of national newspapers to see circulation increase during December. The former improved by 4.1% month on month to 94,381… Continue reading ABC National Newspaper Round-Up December 2002
JanuaryJanuary was a good month for AOL Time Warner, which struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever (see AOL And Unilever Strike Global Cross-Media Deal). Meanwhile, the Interactive Advertising Bureau made a New Year’s resolution to make internet advertising more accountable. Elsewhere, Yahoo! UK… Continue reading End Of Year News Round-Up: New Media
The number of multi-channel television subscribers in the UK increased by 2.8% between Q2 and Q3 this year, with the growth largely driven by BSkyB, according to the latest statistics from the Independent Television Commission (ITC).More than 11 million households are now multi-channel, with penetration rising from 43.8% in Q2 to 45.0% in Q3. Overall… Continue reading ITC Cable Statistics Q3 2002
NRS figures for the May to October period reveal a relatively positive period for national newspaper readership, which increased by 1.2 year on year, to just above the 66.5 million mark.The most activity was seen in the broadsheet market, which appears to be flourishing despite the recent series of coverprice rises. The sector’s biggest increase… Continue reading NRS National Newspaper Round-Up – October 2002
The latest ABC results for national newspaper circulation reveal a relatively static period for the sector, which saw circulation slip by 0.4% month on month during November.The recently revamped Sunday Times saw the most significant upward movement in percentage terms, with circulation increasing by 3.2% month on month to 1,442,519. The Daily Mirror, which recently… Continue reading ABC National Newspaper Round-Up November 2002