In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…
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Channel 4 is set to launch a new channel 4seven across all major TV platforms later this year, allowing viewers to catch up on popular Channel 4 content from the last seven days.
Apple launched its latest iPad at an event in San Francisco yesterday with a high-definition screen, a new A5X chip and improved graphics.
Apple is due to announce the new iPad at an event in San Francisco at 6pm today (UK time).
In response to Jim Marshall’s latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, contribute to revenue like Facebook envisages…
iPlayer general manager Daniel Danker has called on consumer electronic manufacturers to “go back to basics”.Speaking at the DTG Summit 2012 in London, the BBC manager said he believes that connected TV can make TV better – but manufacturers need to simplify products and services to make them more TV-like than PC-like.By 2015 he expects… Continue reading iPlayer boss urges manufacturers to simplify connected TVs
Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay’s TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
You cannot go anywhere at the moment without someone mentioning Pinterest – the virtual pinboard that “lets you organise and share all the beautiful things you find on the web”.
The latest ABC release for the regional press continues to show online usage increasing for the regional networks. The top network is still Trinity Mirror with over nine million monthly unique browsers.
The Guardian launched a new TV ad campaign on Channel 4 last night to an audience of almost one million viewers.